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A Marketing Approach to Music
Founded in Phoenix, AZ in 2014, Profitcy Entertainment is an integrated marketing company, established to provide intuitive business-based solutions to music, media, entertainment, and performing arts marketing challenges. Our unique backgrounds in brand advertising, digital media & analytics, eCommerce and local market planning, enable us to offer musicians the best of both worlds – the level of professionalism of a really big company with the hands-on, real-world perspective of folks who value the importance of each and every fan.
Profitcy offers services musicians need to plan, promote, sell and grow.
The business is modeled as a marketing company in order to provide the flexibility to work with emerging musicians at various stages in career development, and take advantage of new technology and emerging partnerships in an ever-changing music industry landscape.
Some artists come to Profitcy with managers, publicists, booking agents, and street team volunteers already in place. Others are developing any or all of these areas of their businesses. Important distinction – Profitcy challenges entrepreneurial singers and songwriters to embrace their ventures as managers of their own careers. We encourage artists to indulge in the parts of that business that are fulfilling for them, and delegate the activities that divert their attention from what they must do to attain their own, self-defined success goals.
Profitcy’s Approach to Marketing
The thing that’s different about Profitcy from other music companies is that we break the rules. Sure, we pay attention. We stay up on how everybody in “the industry” does things… But then we swing from our own branches. We work within an industry designed to homogenize music, streamline artist development, and prescribe the public with packaged goods that garner mainstream appeal. We believe there is no formula for success. Each artist we work with has their own unique definition of success, and we help them achieve goals built around that vision.
We pride ourselves on being sincere to who we are, faithful to our ideas. We’re just doing what we do best — making music and sharing it with people who appreciate true, authentic entertainment that inspires.
MANAGEMENT & MARKETING
- Advance and VIP Ticketing
- Local Market Strategy
- Booking Agency Relations & Management
- Publicity & Media Relations Management
- Radio Promotion Management
- Advancing, Road Management & Merch Sales
- Street Team Management
MUSIC LICENSING & ROYALTY SERVICES
- Analytics & Reporting
- Digital Media Planning & Buying
- Domain Registration, Hosting & Maintenance
- Email & Mobile Marketing
- Lead Generation Campaigns
- Online Merchandise Sales & Fulfillment
- Social Media Management
- Video Production Management & Promotion
- Web Content Management
- Web Site Design & Development
We provide full service solutions for delivering your music and video to consumers though all major internet music stores plus digital jukeboxes, direct-to-fan and on-demand destinations. Profitcy is everywhere you need to be. Our current outlets include 7Digital, Amazon MP3, AMI Entertainment, Beatport,Deezer, eMusic, Google Play, Guvera, iTunes, MediaNet, Omniphone/Qriocity, Rhapsody, Spotify, TouchTunes Interactive Networks, Vevo, YouTube, Groove, and more.
We take a personalized, high quality approach to your digital distribution. We provide individual consultation and delivery support to ensure your releases are always a priority for street date. The following breakout details our Digital Distribution Services and our commitment to doing the best job possible, for you and your project.
Profitcy Entertainment works directly with representatives at on-line retail sites such as Amazon MP3, eMusic, Google Play and iTunes to secure opportunities for merchandising placement and editorial features within digital download stores.
- Home and genre page placement
- New release and noteworthy features • Sale price offers
- Download Promotions
- Site and event specific merchandising.
Profitcy can also help integrate your internet retail marketing with a targeted advertising campaign, social media and direct to fan initiatives such as contesting & giveaways designed to cross-promote your music through complementary platforms where potential fans are likely to be gathering.
Profitcy provides the expertise and contacts to help your music get played on internet radio. We work with music and program directors at on-line radio services to set up new releases, as well as build and maintain existing radio airplay. We promote to leading outlets and smaller niche oriented stream-casters who focus on Adult Alternative, Americana and eclectic music programming.
Our promotion services include the following:
- Campaign consultation and planning
- Physical and Digital Service to stations
- Set up, develop and maintain internet radio airplay
- Coordination of interviews and special promotions
- Regular phone and email contact combined with detailed bi-weekly reports insure you are on
- top the latest progress, and ultimately – on top of your game!
Finally, Profitcy offers service to a broad range of music Blogs, Podcasts and consumer facing Promotional Sites. These outlets provide additional destinations where music tastemakers and life-style focused sites can help to expand the reach of your campaign. Whatever your needs Profitcy can provide the strategy and toolset to broaden your exposure and get your project noticed.
Social Media Marketing
Enables you to extend your artist’s reach through direct communication and involvement with your fans. Digital Music Marketing utilizes tools from top social media destinations including; Facebook, Google+, Instagram, Twitter, YouTube and more. We interact with new and existing fans through these channels to create such opportunities as:
- Music discovery, sharing and recommendation
- Build fan base and collect email for direct marketing purposes
- Gather important information about your fanbase
- Drive sales